moi skincare
My skincare routine. My own scenery.
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清潔與保養的本質，是水。然而在眾成份喧嘩、功效被誇大的市場上，水的重要性被低估了。我們取用了單字 “moisture” 的字首為品牌命名，moi skincare，期待能帶著消費者回到清潔與保養最純淨的根基：水。moi skincare 也期許能同時提攜消費者們清潔與保養的主體：法文語意為「我」的 “moi” 一字，因為這所有的護膚作息，都是每一位消費者每日最親密的風景，也是善待自己最好的方式。
The essence of cleansing and maintenance is water. However, in a market where ingredients are so overwhelming and their effects so exaggerated, the importance of water is underestimated. By naming the brand moi skincare after the initials of the word 'moisture', we hope to take consumers back to the purest root of cleansing and maintenance: water. moi skincare is also intended to bring back the mainstay of cleansing and maintenance: the word "moi" which means "I" in French, because all this skincare routine is the most intimate part of every consumer's daily landscape and the best way to treat yourself.
Development
我們想為肌膚保養歸還極簡。概念取自肌膚所需的潤澤 “moisture” 字首，moi skincare 在純粹原料之中尋找純淨；同時在品牌名藏進了法文語意為「我」的 “moi” 一字，是為了提醒我們的使用者走回肌膚保養的原點 ── 自己。讓 moi skincare 融入你日常的護膚作息，成為親密的個人風景。
Key Ideas
Intimate 親密的╱Transparent 透明的╱Detailed 藏進細節╱Murmur-like 竊竊私語般
Positioning
最親密的品牌形象，最親膚的使用體驗，是 moi skincare 希望能傳遞給使用者的意象。從主理人自身使用護手霜產品的需求及體驗出發，我們試圖在品牌形象之中傳遞一份貼近使用者的巧思，靜靜陪伴使用者的日常。因此，我們為品牌命名 “moi” 一字，用來強調品牌以潤澤為特色的產品線，並象徵所有保養程序，都是為了體貼自己開始。同時，我們也將裸肌的光澤、質地與溫度，融入形象的靈感，以溝通 moi skincare 對保養體驗的意識。
Product Curation
針對 moi skincare 推出的抗菌護手霜，我們為 moi 護手霜設計了裸色包裝，以展現出產品彷彿第二層肌膚般的輕透服貼感；並為之命名「霧 Mist」，以帶出產品使用時的質地。為了展現品牌理念當中的親密感，我們製作了撕開能看見 slogan 的外盒，並在產品及包裝內外放進彷彿手寫日記與詩句斷行般的文字排版。
For moi skincare's antibacterial hand cream, we created a nude packaging for the moi hand cream to showcase the lightness of the product as if it were a second skin, and named it 'Mist' to bring out the texture of the product when used. In order to convey the intimacy of the brand's philosophy, we created an outer box that can be peeled back to reveal the slogan, and placed the product and the packaging inside and out in a typography that resembles a handwritten diary.
